Which strategy?

Riley, a top-tier business strategy consultant, is working with Nature's Plate, a company known for its organically sourced, nutrient-packed meals.

Initially, the company enjoyed significant success due to its unique offerings, but recently, sales have started to plummet.

After some analysis, the management discovered that the major reason for this decline is poor customer engagement.

The current menu, despite being healthy, doesn't provide customers with diverse and exciting options to explore.

In response to this challenge, Nature's Plate has decided to develop a personalized recommendation engine, an AI-powered tool, to enhance the customer experiences.