Possible use cases for a data warehouse for Zynga

Companies are willing to invest a large amount of money into developing a data warehouse for the potential insights they can bring. For example, Zynga, the social video game company, said the following when submitting to become a publicly traded company.

While Zynga has generated positive operating cash flow since the fall of 2007, we raised hundreds of millions of dollars to maximize our ability to make large investments in teams, games, and infrastructure. For example, our Chief Technology Officer joined us in the fall of 2008 with a mission of building the greatest data warehouse in the game industry, which now processes 15 terabytes of game data every day. We will continue to make these big investments and big bets in pursuit of our mission.

Let's imagine how Zynga might use its data warehouse. Select the answer that is not a use case for how Zynga may have used its data warehouse.