New metrics
Most of the time, you'll realize that the data you're working with does not have the exact variables you need for your data storytelling. You will need to get creative to construct new features.
Calculating the number of observations per value of a categorical variable can be very useful for extracting insights from your data.
Please take a moment to explore some metrics you could create based on existing variables in the green businesses dataset.
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Data Storytelling Case Study: Green Businesses
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