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Data quality rules

You have decided that you want to define data quality rules for the data on the monthly marketing report.

You can think of a few scenarios that happen often where it would have been useful to have a data quality rule running. Specifically, you are concerned with duplicate customer records, daily data loads before 09:00, and that each customer has one of three correct account statuses.

Which data quality dimensions should the data quality rules cover?

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Introduction to Data Quality

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