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Building your launch kit

You're on the product team at Wander, a travel booking app, and Wander Plan ships next month: a new AI trip planner that turns one sentence into a bookable day-by-day itinerary. The launch kit is yours to build.

A teammate has saved the launch briefing in Desktop/Resources/wander-launch.

Click here to see the project resources
  • product-brief.md: what Wander Plan is, who it's for and the beta results
  • customer-feedback.csv: quotes from early-access travelers
  • whats-included.csv: every capability, flagged as shipping in v1 or not
  • brand-voice.md: Wander's tone rules, key phrases, and color palette

Click here to see the project outputs
  • sharing-kit.md: ready-to-post copy for LinkedIn, email, and an in-app announcement, so everyone announces the launch the same way
  • release-notes-faq.md: release notes for the website, plus answers to the questions customers and your sales team will ask
  • announcement.html: a one-page announcement introducing Wander Plan, styled in Wander's brand and ready to publish

Cet exercice fait partie du cours

<cours>Planning a Product Launch with Claude Cowork</cours>
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