Making the right decisions

You're working at CreaSport, a company that makes and sells equipment for racket sports like tennis and squash.

They handle everything from raw materials to finished products. But right now, they’re facing two big problems:

  • Some stores keep running out of stock

  • Some products are being sold at a loss

CreaSport is just beginning its data journey and wants to make smarter, more competitive decisions using data.

Which of the following is the best first step for CreaSport to take as they begin using data to improve their business?

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