Responsible data use
AI-driven advertising systems are popular, highlighting a need for responsible AI practices to ensure fairness and transparency in ad targeting.
In this scenario, AI Culture Horizon, a cultural organization, faced issues with its AI-driven promotional campaign for a new free museum opening. The company's AI model, which used data on users' browsing history and demographics, came under scrutiny. Concerns were raised that the algorithm disproportionately targeted advertisements towards higher-income neighborhoods, inadvertently neglecting broader outreach and engagement with diverse communities.
This exercise is part of the course
Responsible AI Data Management
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
