1. Congratulations!
Fantastic job! Congratulations - we have learned multiple topics of how machine learning can be applied in marketing.
2. What have we learned?
We have learned multiple topics, like different types of machine learning paradigms,
all the steps in the modeling process,
data exploration and preparation techniques for both classification and regression,
predicting customer churn with logistic regression and decision trees in a telecom case study,
calculating customer lifetime value with three different approaches,
predicting next month transactions for each customer with linear regression,
and then measuring both classification and regression performance with multiple metrics,
finally, we have segmented customers based on their product purchase history using two different unsupervised machine learning models. Impressive work!
3. What's next?
The sky's the limit now! You can dive deeper into each of the topics - there is an incredible amount of resources here in Datacamp and on the web with code samples.
You should also cement your knowledge by testing different modeling strategies on the datasets we used in this course.
Also, you should take on a project with some other dataset, build some models and write a blog post with your findings and results.
Finally, you should apply your knowledge in your workplace - I am sure there are a number of low hanging fruits!
4. Thank you and great learning!
Thank you again for taking this course and I wish you success in your future learning and projects! Good bye!