Get startedGet started for free

Why modernize?

1. Why modernize?

Hi everyone, in this video we will discuss the need for business modernization and how GCP can help.

2. Digital transformation

But before we delve into how businesses can modernize, we will define a key concept that is crucial to modernization: Digital transformation refers to the integration of digital technology into all areas of a business. It’s a fundamental change in how a business operates, strategizes, and delivers value to customers. It's more than just a technological upgrade; it's a cultural shift that requires organizations to continually challenge the status quo, experiment, and adapt to new methods.

3. Necessity of digital transformation

This transformation is essential for modernizing businesses because it enables them to meet the evolving expectations of customers and compete in the digital era. The ubiquity of digital devices like cell phones and computers has changed the market drastically. Customers now expect seamless, on-demand access to services, often through digital channels. Digital transformation allows organizations to respond quickly to these demands, operate more efficiently, and innovate faster.

4. Retail transformation

Think of a traditional retail store. By implementing an online sales platform, the store can expand its market reach beyond local customers. Incorporating digital inventory management can streamline operations and reduce costs. It can improve customer service through accurate, real-time stock information. Additionally, leveraging social media and digital marketing can enhance customer engagement and brand visibility.

5. The blockers

However, transitioning to digital platforms is not without challenges, particularly for businesses with legacy infrastructure. Legacy systems are often inflexible, inefficient, and unable to integrate with newer technologies. Think of our retail store example. The store could be using an operating system that no longer receives updates from the provider. Basic computational tasks could be performed slower than competitors. Or even worse, this could make the store’s system vulnerable to cyberattacks.

6. The blockers

A significant upfront investment is required in addition to operational costs. The need for cultural and organizational change and integration of new technologies with existing systems add more layers of complexity to this process.

7. Advantages of GCP for modernization

One of the key advantages of upgrading to a modern cloud platform like GCP is the opportunity to leave legacy systems in the past and fully embrace the digital era. The enhanced network and infrastructure GCP offers is secure, scalable, and regularly updated. By migrating to the cloud, organizations can benefit from increased operational efficiency. And similar to other cloud providers, GCP offers businesses whatever cloud model fits their needs and resources.

8. Cloud models explained

The primary cloud models are public and private. Public cloud services, offered by providers like Google, Amazon, and Microsoft, are shared among multiple organizations. In contrast, a private cloud is dedicated to a single organization. A private cloud is ideal for businesses that prioritize stringent data security and compliance, such as in the finance or healthcare sectors. It offers enhanced control and privacy.

9. Cloud models explained

Then there are more custom-built setups too. A hybrid cloud combines private and public clouds, allowing data and applications to move between them. This setup provides flexibility and data deployment options. The hybrid cloud is suited for businesses that seek a balance between security and the resources of public cloud services. Multi cloud strategies, involving the use of multiple cloud providers, cater to businesses looking to avoid vendor lock-in and to leverage the best possible cloud solutions for different tasks. This approach is fitting for organizations requiring a diverse range of services and seeking geographic redundancy. Though complex to maintain, services like GCP’s Anthos can help in managing this setup on a single platform.

10. Let's practice!

Let’s go to the exercises now and review what we know about modernizing infrastructure.