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  3. Introduction to A/B Testing in R

Exercise

Logistic regression

In the previous lessons, we got some practice with logistic regression. Let's do the same here looking at our experiment to see if people clicked 'like' or not depending on if the homepage has "Tips" (the control) or "Tools" (the test) in the title. You can assume this is after all confounding and side effects were figured out.

The data frame is pre-loaded as viz_website_2018_04.

Instructions

100 XP
  • Fill in the rest of the logistic regression sample code provided.
  • Use the function tidy() to look at a cleaned up version of the results.