Quadratic utility

What is the formulation for quadratic utility?

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Possible Answers

Maximize \(w^T * \mu - \lambda * w^T * \Sigma * w\)
press1
Minimize \(w^T * \mu - \lambda * w^T * \Sigma * w\)
press2
Maximize \(\lambda * w^T * \Sigma * w\)
press3