Business challenge overview
1. Business challenge overview
Now it’s time to put everything you learned into practice. Before you get started, let’s remind ourselves of the business challenge. In 1998, Seroja was developing a recipe for cinnamon buns. She always knew about the importance of quality ingredients, so she tested different types of cinnamon from around the world. Ultimately, she decided that Ceylon cinnamon from Sri Lanka offered the best taste and greatest value, and she developed a close relationship with a cinnamon supplier based in Kandy, Sri Lanka. With that, the On the Rise cinnamon bun was born and enjoyed great popularity due to its rich distinctive flavor. On the Rise has been purchasing cinnamon from the same supplier for over 25 years, because he guarantees a consistently high-quality product and a fair price. Recently, the senior leader of the organization retired. This change in management has shifted the supplier's focus and disrupted supply. Seroja feels compelled to source cinnamon from a new supplier to ensure that all her bakeries can produce cinnamon buns at the same level of quality and supply. Before traveling internationally to taste test, she needs to meet new suppliers to learn more about their products and supply chains. In the following activity, you use Google Meet to help the On the Rise team solve their business challenge.2. Let's practice!
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