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Impact on business functions

McKinsey Digital, a global consulting company, has defined major business functions that will be transformed. They expect the following 4 functions to be impacted the most by AI.

  • Customer Operations
  • Sales and Marketing
  • Software Engineering
  • R&D

Which of the following are examples on how Generative AI can enhance workflows?

*Mckinsey - The economic potential of generative AI: The next productivity frontier

This exercise is part of the course

Generative AI for Business

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