Impact on business functions
McKinsey Digital, a global consulting company, has defined major business functions that will be transformed. They expect the following 4 functions to be impacted the most by AI.
- Customer Operations
- Sales and Marketing
- Software Engineering
- R&D
Which of the following are examples on how Generative AI can enhance workflows?
*Mckinsey - The economic potential of generative AI: The next productivity frontier
This exercise is part of the course
Generative AI for Business
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