Introduction
1. Introduction
The word “data” is used a lot in today’s business world. There’s a good reason for that, because capturing, managing, and using data is central to redefining customer experiences and creating new value in almost every industry. In this section of the course, you’ll explore how data generates business insights and drives decision making, basic data management concepts, like databases, data warehouses, and data lakes, how organizations can create value by using their current data, collecting new data, and sourcing data externally, how the cloud unlocks business value from all types of data, including structured data and previously untapped unstructured data, the data value chain, from the initial creation of data through data activation, and the importance that data governance plays in a successful data journey.2. Let's practice!
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