Challenges that lead to a digital transformation
1. Challenges that lead to a digital transformation
A major indicator for organizations that are accelerating their innovation is how they think about transformation. Instead of asking infrastructure questions about where their apps and services should run, they ask transformation questions about how to build an environment that helps every person, process, and technology to adapt to changing business needs. So, what are the types of problems and questions that make organizations undergo a digital transformation? At Google, when we talk to our customers about their biggest business challenges and what they need to accelerate digital transformation, we consistently hear five themes. First, they want to be the best at understanding and using data. Today, organizations must unify data across streams, lakes, warehouses, and databases so that they can quickly and easily break down data silos, generate real-time insights, and make better business decisions; thus reducing cost and inefficiencies. Second, they want the best technology infrastructure. Organizations are looking for a cloud platform that will serve as their foundation for growth and has the flexibility to innovate securely and adapt quickly based on market needs. Third, they want to create the best hybrid workplace. The fundamental shift in how and where we work requires new, stronger connections and collaboration, and many interactions that took place in person have been digitized. This change requires more intentional connections and collaboration. Fourth, it's critical for organizations to know that their data, systems, and users are secure. The digital world is seeing more severe security issues, so now companies are rethinking their security posture. They must find ways to identify and protect everything from people customers customers to data and transactions in a fast-changing environment. Finally, organizations are prioritizing sustainability as a critical, board-level topic. They want to create a more sustainable future through products and services that minimize environmental impact. These are the top drivers for digital transformation that we see, and the challenges that many organizations face as they navigate their journey.2. Let's practice!
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