Predicting customer lifetime value
Many businesses take time building models to predict customer lifetime value (CLV) for a subscription-based business. They do this because it helps them forecast demand, revenue, and plenty of other reasons. This model has to be relatively accurate and they want to ensure that the model is not unfairly treating certain groups of customers.
Question: Which of the following testing routines can the team use to check whether the model is treating all customers fairly, regardless of their background or characteristics?
This exercise is part of the course
Developing Machine Learning Models for Production
Hands-on interactive exercise
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