Storytelling success
You've analyzed the results of a recent promotional campaign and found that while overall sales increased, performance varied significantly by region and customer segment. You're preparing to present your findings to both the executive leadership team and the marketing analytics team. Each audience has different goals and levels of technical understanding.
What is the best practice for tailoring your data storytelling approach?
This exercise is part of the course
Demystifying Decision Science
Hands-on interactive exercise
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