Interpreting the wholesale customer clusters
What observations can we make about our segments based on their average spending in each category?
cluster | Milk | Grocery | Frozen | cluster size |
---|---|---|---|---|
1 | 16950 | 12891 | 991 | 5 |
2 | 2512 | 5228 | 1795 | 29 |
3 | 10452 | 22550 | 1354 | 5 |
4 | 1249 | 3916 | 10888 | 6 |
This exercise is part of the course
Cluster Analysis in R
Hands-on interactive exercise
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