Calculating churn
It will be extremely useful to have a measure that calculates churn before deep-diving into the analysis. There is a column called Churn Label
that indicates "Yes" or "No", but this column isn't the easiest to work with.
You'll convert this column to a binomial column indicating if the customer churned or not. You need to use that to calculate the churn rate.
If you've lost progress, open up 1_2_calculating_churn.xlsx
from the Workbooks folder.
This exercise is part of the course
Case Study: Analyzing Customer Churn in Excel
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
