AI's dual-faced ROI
StarStream Entertainment, a rapidly evolving entertainment streaming service, plans to incorporate AI to improve their subscriber experience and ROI.
They have outlined various measures and initiatives to bolster their AI journey.
As their AI strategist, you've realized that some strategies will enhance the ROI directly, while others, although essential, will result in immediate cost outflows without a direct revenue return.
This exercise is part of the course
Artificial Intelligence (AI) Strategy
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
