1. Interactive mapping of customer activity over time
Hello! My name is Hadrien, I'm a Curriculum Manager at DataCamp and I will be your instructor for this chapter.
2. Mapping customer activity
In this chapter,
we're going to map customer activity,
analyze popular bike locations,
and look into each station's userbase.
Why use mapping?
Mapping customer activity can be a powerful way to reveal trends and gain insights. For example, knowing the most popular bike routes can help Divvy allocate an appropriate amount of bikes to each station.
We will use different tools and techniques to get there,
such as color, size and mapping layers to add detail and dimension to the visualization.
Tooltip will help use provide guidance and increase understanding for anyone consuming the analysis by including additional information about the points.
Using the Pages shelf, we can put activity in motion and show the trends over time in a fluid progression revealing information that is hardly available otherwise.
You will also get an introduction to another powerful Tableau feature: quick table calculations.
3. A taste of what's to come
Here is a taste of what is to come. We can see the activity evolve over time.
4. Let's practice!
Let's jump right in!