Retention rate

Bob's requested your help again now that you're done with Carol's MAU monitor. His meeting with potential investors is fast approaching, and he wants to wrap up his pitch deck. You've already helped him with the registrations running total by month and MAU line charts; the investors, Bob says, would be convinced that Delivr is growing both in new users and in MAUs.

However, Bob wants to show that Delivr not only attracts new users but also retains existing users. Send him a table of MoM retention rates so that he can highlight Delivr's high user loyalty.

Select the month column from user_monthly_activity, and calculate the MoM user retention rates.
Join user_monthly_activity to itself on the user ID and the month, pushed forward one month.

Exercise

Retention rate

Instructions