A/B testing steps
Imagine you are a Data Analyst at a marketing company and have been tasked with setting up an A/B test to evaluate the effectiveness of three different copies of an ad.
Using what you have learned about the high-level steps of A/B testing, which order makes most logical sense if you were to perform the test yourself?
This exercise is part of the course
A/B Testing in Python
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
