Name: The Design and Application of A/B Testing - Introduction to A/B testing
Uploaded: 2026-06-16T00:00:00Z
Description: In this chapter you will dive fully into A/B testing. You will learn the mathematics and knowledge needed to design and successfully plan an A/B test from determining an experimental unit to finding how large a sample size is needed. Accompanying this will be an introduction to the functions and code needed to calculate the various quantities associated with a statistical test of this type.