Name: Fast Moving Consumer Goods (FMCG) - How do FMCG companies measure their performance?
Uploaded: 2023-12-04T00:00:00Z
Description: In the first chapter, you will be working as a category manager for Healthmax, a FMCG company active in the shampoo business. You will calculate Key Performance Indicators (KPIs) such as market share and value growth on various time dimensions such as year-to-date (YTD) and moving annual (MAT) total.