1. Digital transformation: data, people and processes
Now that we have seen some roles within digital transformation, let’s talk about what we will call the triad of digital transformation: data, people, and processes. Have you heard of these things before? That’s ok, you are about to. To help us understand these things, I will work to define each of piece of the triad and help you see how it fits into the world of digital transformation. First, let’s start with data.
2. Data-driven world
Well, data, data, data. We live in a data-driven world. This is no secret anymore. In fact, we are living in a world where AI should be data-centric. That comes from Andrew Ng, a leading voice in AI. According to Acxiom: “At its core, a digital transformation is dependent on technology and data to:
1. Create insights and data points that will measurably improve the customer experience with the intent of increasing sales, loyalty and brand advocacy.
2. Enable and unlock intelligence across an organization to highlight how and where you can take time and cost out of the process, with the intent of reducing waste and lowering the cost of doing business.
Because of this, there’s no point developing a digital transformation plan that only considers transformation in silos. For example, a transformation that only introduces digital technology, without consideration of data strategy and data integrations (or vice versa) will not deliver results.”
I love this thought. Don’t do your digital transformation in silos. Instead, combine it with other strategies. I also love that it says digital transformation is dependent on technology and data to enable and unlock intelligence across an organization. That is an empowering thing, data driven decisions.
3. The people side
The people side of digital transformation should make sense. People are at the heart of an organization. Culture can be a hindering roadblock to different projects and work in the organization. We need to have each individual to adopt and become a part of the digital transformation. We also need the buy-in from the people to help drive the culture forward.
4. Cultivating change
Let me ask you something: is it easy to change an organization’s culture? Of course not! But, what if through digital transformation we aren’t trying to change the culture but evolve it? The culture is what it is and it can be a powerful asset to an organization, but changing it is hard. Instead of changing it, evolve it.
5. Processes improvement
Finally, processes are the third part of the digital transformation triad. Processes can run an organization, plus, depending on the process, it can be a part of the culture. Digital transformation should weave itself into the people and processes of the organization. We aren’t trying to change everything, but improve them. Through digital transformation, hopefully, an organization can improve the processes.
In conclusion, digital transformation touches upon all three parts of the triad. We want to ensure that digital transformation for all three areas is a strong, powerful strategy. Don’t silo work and don’t forget pieces.
6. Let's practice!
Now, are you ready for some more exercises? Jump in to take them now.