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Exercise

Prediction & causation

Regression can be used for both prediction and causation. While not a form of validity, it may be worth exploring whether there is a causal relationship between various dimensions of the survey. brand_rep_sem is a loaded lavaan model which regresses our second factor F2 on the other two factors F1 and F3 of our brand reputation survey. Let's check for a causal relationship between the factors.

lavaan, dplyr and semPlot have been loaded into your environment.

Instructions 1/3
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  • Plot the new model brand_rep_sem using the relevant semPlot function, setting the rotation equal to 2.