Exercise

Plotting and analyzing a concurrent validity model

Now that we have standardized our dataset, we can proceed with establishing concurrent validity. This is a measure of whether our latent construct is significantly correlated to some outcome measured at the same time. Do respondents with higher scores on our scale also tend to spend more at our store? Let's find out!

lavaan, semPlot and dplyr have been loaded to your environment.

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Complete the below model definition by creating a 'latentized' version of the spend variable. Call it spend_f. Then correlate it to F1, F2 and F3.