Exercise

Building a CFA in lavaan

An earlier EFA suggested that the b_loyal_10 survey reflected three dimensions of the brand loyalty construct. This exploratory analysis met the researchers' theoretical view that the three dimensions of brand loyalty are identification, perceived value and trust.

Now let's use CFA in lavaan to test this hypothesis. lavaan has been loaded into your environment.

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Rename the columns of b_loyal_10 such that each item is labeled based on its respective dimension.ID, PV and BT stand for "identification," "perceived value", and "brand trust," respectively.