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Visualizing influences on purchase probability

Let's try plotting and interpreting the purchasing behavior model from the last lesson. You'll step through several iterations of plots of log_mod2, moving from raw plots on the fitting scale towards plots on the response scale with more natural interpretations.

The model (log_mod2) from the previous exercise is available in your workspace.

This exercise is part of the course

Nonlinear Modeling with Generalized Additive Models (GAMs) in R

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Hands-on interactive exercise

Have a go at this exercise by completing this sample code.

# Plot on the log-odds scale
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