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  3. Machine Learning for Marketing Analytics in R

Exercise

Getting to know the data

In the exercises of this chapter, you are going to work with a dataset containing metrics about online articles. They're stored in the object newsData in your environment.

The packages dplyr and corrplot have already been loaded for you.

Instructions

100 XP
  • Get an overview of the structure of your data.
  • Take a look at the correlation structure using corrplot().