Getting to know the data
In the exercises of this chapter, you are going to work with a dataset containing metrics about online articles. They're stored in the object newsData in your environment.
The packages dplyr and corrplot have already been loaded for you.
This exercise is part of the course
Machine Learning for Marketing Analytics in R
Exercise instructions
- Get an overview of the structure of your data.
- Take a look at the correlation structure using
corrplot().
Hands-on interactive exercise
Have a go at this exercise by completing this sample code.
# Overview of data structure:
___(newsData, give.attr = FALSE)
# Correlation structure:
newsData %>% ___() %>% ___()