Transforming the response variable too
The response variable can be transformed too, but this means you need an extra step at the end to undo that transformation. That is, you "back transform" the predictions.
In the video, you saw the first step of the digital advertising workflow: spending money to buy ads, and counting how many people see them (the "impressions"). The next step is determining how many people click on the advert after seeing it.
ad_conversion is available as a pandas DataFrame.
This exercise is part of the course
Introduction to Regression with statsmodels in Python
Hands-on interactive exercise
Have a go at this exercise by completing this sample code.
# Create qdrt_n_impressions and qdrt_n_clicks
ad_conversion["qdrt_n_impressions"] = ____
ad_conversion["qdrt_n_clicks"] = ____
plt.figure()
# Plot using the transformed variables
sns.regplot(____)
plt.show()