Exercise

Most likely outcome

When explaining your results to a non-technical audience, you may wish to side-step talking about probabilities and simply explain the most likely outcome. That is, rather than saying there is a 60% chance of a customer churning, you say that the most likely outcome is that the customer will churn. The tradeoff here is easier interpretation at the cost of nuance.

mdl_churn_vs_relationship, explanatory_data, and plt_churn_vs_relationship are available and dplyr is loaded.

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Update prediction_data to add a column of the most likely churn outcome, most_likely_outcome.