1. Content creation
Nice work. We've reviewed the steps to understanding and using GPT tools. Now, it's time to put this into practice.
2. Real-life examples
We'll explore real-life examples of beginner prompts for content creation, communication, text processing, research, and planning. Our exercises will focus on the textual element of these examples since that's GPTs' specialty. Visual components like images and videos are beyond this course's scope.
3. GPT with content creation
Let's begin with content creation, focusing on four examples: a presentation, report, marketing materials, and product descriptions. We can assume all of the examples in this chapter have been approved as appropriate and responsible use cases for the GPT tool.
A presentation can take many forms. We're aiming for a standard slide presentation for an online student audience. To achieve our desired result, we need to write an effective prompt that is specific and detailed.
4. Role-play and presentations
Our presentation is on Roman history.
Here, we'll use role-playing to provide additional context to the GPT by saying it is a specialist history professor.
5. Role-play and presentations
Next, we clarify what we specifically need in the presentation, such as the number of slides and its length.
6. Role-play and presentations
We then specify the audience
7. Role-play and presentations
and anything we want to emphasize.
8. Role-play and presentations
Ideally, we should include our verified research, images, and other supporting information to minimize the need for too much editing.
9. Role-play and presentations
We can then iterate until we have something we're happy with.
10. Reporting
Reporting can follow a similar approach; role-playing can be helpful, but it is optional.
Approved access to data and templates will benefit reporting; for example, a weekly report will likely have a template for consistency.
11. Reporting
An effective prompt will define the sections that need to be filled in,
12. Reporting
the scope of the approved data for the report,
13. Reporting
and any key highlights.
14. Marketing material
Role-playing can help for marketing, but it is optional. Imagine we need to create a series of social media posts, from teasers to campaign launch. We specify the role,
15. Marketing material
the required content,
16. Marketing material
and information about the target audience,
17. Marketing material
including the tone we want the posts to be in
18. Marketing material
and any keywords.
19. Marketing material
We have an example of a post we like (not shown for brevity) and include any limits we need to be mindful of, such as character limits.
20. Marketing material
Our social media planner uses tabular data, so we specify this format.
21. Product description
In our final example, we'll look again at generating a product description. Here is our previous prompt.
22. Product description
We can improve it by including information on the role and audience.
23. Verify the output
Before using any of these outputs, we evaluate and verify them for correct, accurate, and responsible information.
24. Let's practice!
Let's practice creating some content.