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Focus on your central message

The key to focusing your communication is to know your central message and to keep reinforcing it throughout your communication.  

A central message typically consists of one sentence describing the problem, one for the central insight(s), and one for the impact. For example:

  • Problem: Students' average math scores at University A have declined over the last three years.
  • Insights: Data analysis indicates that more students enroll with a weaker starting knowledge of mathematics.
  • Impact: By organizing math summer schools, University A can help students better prepare for the expected knowledge level of mathematics.

This exercise is part of the course

Introduction to Data Literacy

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