Focus on your central message
The key to focusing your communication is to know your central message and to keep reinforcing it throughout your communication.
A central message typically consists of one sentence describing the problem, one for the central insight(s), and one for the impact. For example:
- Problem: Students' average math scores at University A have declined over the last three years.
- Insights: Data analysis indicates that more students enroll with a weaker starting knowledge of mathematics.
- Impact: By organizing math summer schools, University A can help students better prepare for the expected knowledge level of mathematics.
This exercise is part of the course
Introduction to Data Literacy
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
