Selecting the appropriate date
Assume that you want to build a basetable using the following timeline. One of the variables that you would like to add to the basetable is recency, the time since the last donation.
Consider a donor that has donated on the following dates.
- January 1st 2017
- March 23th 2017
- April 29th 2017
- May 15th 2017
Which date should be used to calculate the recency?
This exercise is part of the course
Intermediate Predictive Analytics in Python
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