Name: Components of Demand - Seasonal / holiday / promotional effects
Uploaded: 2022-11-28T00:00:00Z
Description: Economic theory has a lot to say about predicting values of demand. Obviously, external factors like price, seasonality, and timing of promotions will drive some aspects of product demand. In this chapter you'll learn about the basics around price elasticity models and how to incorporate seasonality and promotion timing factors into our product demand forecasts.