Understanding marketing campaign effectiveness

Imagine you're a digital marketer analyzing data from a recent campaign to understand what messaging style and time of day yield the highest conversions. This analysis is crucial for guiding future marketing strategies, ensuring that your messages reach potential customers when they're most likely to engage. In this exercise, you're working with a dataset giving the outcomes of different messaging styles ('Casual' versus 'Formal') and times of day ('Morning' versus 'Evening') on conversion rates, a common scenario in marketing data analysis.

The data has been loaded for you as a DataFrame named marketing_data, and pandas is loaded as pd.

This exercise is part of the course

Experimental Design in Python

Exercise instructions

Create a pivot table with 'Messaging_Style' as the index and 'Time_of_Day' as the columns, computing the mean of Conversions.
Print this pivot table.

Hands-on interactive exercise

Have a go at this exercise by completing this sample code.

# Create a pivot table for marketing campaign data
marketing_pivot = marketing_data.____(
  values='____', 
  index='____', 
  columns='____', 
  aggfunc='____')

# View the pivoted results
print(____)

Edit and Run Code

This exercise is part of the course

Experimental Design in Python

IntermediateSkill Level

4.8+

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Building knowledge in experimental design allows you to test hypotheses with best-practice analytical tools and quantify the risk of your work. You’ll begin your journey by setting the foundations of what experimental design is and different experimental design setups such as blocking and stratification. You’ll then learn and apply visual and analytical tests for normality in experimental data.

Exercise 1: Setting up experiments Exercise 2: Non-random assignment of subjects Exercise 3: Random assignment of subjects Exercise 4: Experimental data setup Exercise 5: Blocking experimental data Exercise 6: Stratifying an experiment Exercise 7: Which was stratified?Exercise 8: Normal data Exercise 9: Visual normality in an agricultural experiment Exercise 10: Analytical normality in an agricultural experiment

You'll delve into sophisticated experimental design techniques, focusing on factorial designs, randomized block designs, and covariate adjustments. These methodologies are instrumental in enhancing the accuracy, efficiency, and interpretability of experimental results. Through a combination of theoretical insights and practical applications, you'll acquire the skills needed to design, implement, and analyze complex experiments in various fields of research.

Exercise 1: Factorial designs: principles and applications Exercise 2: Understanding marketing campaign effectiveness

Current Exercise

Exercise 3: Heatmap of campaign interactions Exercise 4: Factorial designs and randomized block designs Exercise 5: Randomized block design: controlling variance Exercise 6: Implementing a randomized block design Exercise 7: Visualizing productivity within blocks by incentive Exercise 8: ANOVA within blocks of employees Exercise 9: Covariate adjustment in experimental design Exercise 10: Importance of covariates Exercise 11: Covariate adjustment with chick growth

Master statistical tests like t-tests, ANOVA, and Chi-Square, and dive deep into post-hoc analyses and power analysis essentials. Learn to select the right test, interpret p-values and errors, and skillfully conduct power analysis to determine sample and effect sizes, all while leveraging Python's powerful libraries to bring your data insights to life.

Exercise 1: Choosing the right statistical test Exercise 2: Choosing the right test: petrochemicals Exercise 3: Choosing the right test: human resources Exercise 4: Choosing the right test: finance Exercise 5: Post-hoc analysis following ANOVA Exercise 6: Anxiety treatments ANOVA Exercise 7: Applying Tukey's HSD Exercise 8: Applying Bonferoni correction Exercise 9: P-values, alpha, and errors Exercise 10: Analyzing toy durability Exercise 11: Visualizing durability differences Exercise 12: Role of significance levels Exercise 13: Power analysis: sample and effect size Exercise 14: Effect size purpose Exercise 15: Estimating required sample size for energy study

Hop into the complexities of experimental data analysis. Learn to synthesize insights using pandas, address data issues like heteroscedasticity with scipy.stats, and apply nonparametric tests like Mann-Whitney U. Learn additional techniques for transforming, visualizing, and interpreting complex data, enhancing your ability to conduct robust analyses in various experimental settings.

Exercise 1: Synthesizing insights from complex experiments Exercise 2: Visualizing loan approval yield Exercise 3: Exploring customer satisfaction Exercise 4: Effectively communicating experimental data Exercise 5: Addressing complexities in experimental data Exercise 6: Check for heteroscedasticity in shelf life Exercise 7: Exploring and transforming shelf life data Exercise 8: Applying nonparametric tests in experimental analysis Exercise 9: Visualizing and testing preservation methods Exercise 10: Further analyzing food preservation techniques Exercise 11: Congratulations!