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  3. Customer Segmentation in Python

Exercise

Analyzing custom segments

As a final step, you will analyze average values of Recency, Frequency and MonetaryValue for the custom segments you've created.

We have loaded the datamart dataset with the segment values you have calculated in the previous exercise. Feel free to explore it in the console. pandas library is also loaded as pd.

Instructions

100 XP
  • Calculate the averages for Recency, Frequency and MonetaryValue for each RFM_Level segment.
  • As the last column, return the size of each segment passing count to the MonetaryValue column next to the mean.
  • Print the aggregated dataset.