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Marketing and royalties

1. Marketing and royalties

In this lesson, we will review marketing your course at hard launch and explanations of all things revenue share related.

2. Marketing and royalties

Now that you've done the hard work building the course you may be wondering, "How will learners know about my course?", "Will anyone take the course?", "When will I get paid?", "How the heck do royalties work?, or "Are taxes withheld in payment?"

3. Promoting your course

Once your course is ready for hard launch, you will need to fill out DataCamp's course launch marketing form. This provides the marketing staff the necessary details for announcing the course.

4. Promoting your course: Newsletter

New courses are shared via email to all newsletter subscribers.

5. Promoting your course: Twitter

On Twitter.

6. Promoting your course: Instagram

Via Instagram.

7. Promoting your course: Facebook

Through Facebook.

8. Promoting your course: Homepage

As well as on the DataCamp homepage. You can be tagged on all the social media posts to share with your own community too. If you have questions, you can email marketing at datacamp dot com.

9. Promoting your course: your turn!

Although DataCamp will promote your course once it reaches hard launch, we can only do so much. This is where you come in! Once your course is completed, you will receive a link to the DataCamp marketing kit. This will outline all the ways you can share your course via social media posts, blogs, and DataCamp community tutorials.

10. Getting paid: How royalties work

We have a simple revenue sharing system based on course completions. Every time a DataCamp subscriber completes your course, you earn a royalty. These royalties accumulate over time and are paid out quarterly. The typical royalty rate is between $4-$7 per completion, with a royalty cap of $15. Please note - this applies to the Instructor model of course development. If you are taking this course as an SME or Subject Matter Expert, your compensation will follow a different structure.

11. Getting paid: Paperwork, paperwork, paperwork

You can't get paid unless we have all the necessary forms completed. At the time the contract agreement is signed, you will receive the vendor setup form as well as the relevant tax form depending on where you live. The vendor setup form provides Accounting with your banking information. The tax form you need to complete varies depending on whether you live in the US or not. Please note that no taxes are withheld from payments. As an independent contractor, it's up to you calculate the appropriate taxes. You can complete these forms as an individual or as a business entity.

12. Getting paid: When?!?

Once the course is hard launched, you will receive a prepayment, to hedge your risk. Then once you have achieved that amount in royalties, you will begin receiving quarterly payments through ACH, if you have a US-based bank, or wire transfer if you have a non-US bank. To help you keep track of your royalties, earning information with be available in the course editor.

13. DataCamp Affiliate Program

Here's one more way you can get paid - become a DataCamp Affiliate! If you run a data science website, blog, or video channel, you can apply to become a DataCamp Affiliate and earn additional income. Go to DataCamp dot com slash affiliates to review the criteria and apply. Once approved, you would receive credit for anyone who comes to DataCamp from your site and subscribes within 45 days. Affiliates receive 30% of a yearly subscription, and 100% of the first month of a monthly subscription.

14. Let's review!

Now let's test out your knowledge on how courses are marketed and how instructors are paid with some exercises.