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  3. Analyzing Social Media Data in R

Exercise

Compare follower count

The follower count for a twitter account indicates the popularity of the personality or a business entity and is a measure of influence in social media.

Knowing the follower counts helps digital marketers strategically position ads on popular twitter accounts for increased visibility.

In this exercise, you will extract user data and compare followers count for twitter accounts of four popular news sites: CNN, Fox News, NBC News, and New York Times.

Instructions

100 XP
  • Extract user data for twitter accounts of the 4 news sites.
  • Create a data frame of screen names and follower counts for the sites.