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  3. Analyzing Social Media Data in R

Exercise

Create a retweet network

The core step in network analysis is to create a network object like a retweet network as it helps analyze the inter-relationships between the nodes.

Understanding the position of potential customers on a retweet network allows a brand to identify key players who are likely to retweet posts to spread brand messaging.

Can you create a retweet network on #travel using the matrix saved in the previous exercise?

The matrix rtwt_matrx and the library igraph have been pre-loaded for this exercise.

Instructions 1/2

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  • Convert the matrix to a retweet network.